Artist Microsites
Creating a streamlined way for artists to promote music, merch and more.
Role
Product Designer
Industry
Music
Company
Vydia
Overview
The Smart Suite feature is an all-in-one promotional tool designed for artists and labels to centralize music marketing efforts. The feature generates dynamic promotional pre-saves and streaming links and creates customizable micro-sites that can integrate merchandise and tour dates all within a single all-in-one platform.
The goal of this project was to create a sticky ecosystem that replaces fragmented workflows with a seamless, intuitive experience for managing and sharing streaming links and promotional content.
Problem
Artists and labels rely on multiple disconnected tools to promote releases. I.e. link-in-bio platforms, pre-save and streaming link generator and ecommerce stores. Having to use multiple products creates the frustration of:
Inconsistent branding across platforms
Lost fan engagement due to disjointed user flows
Limited visibility into performance across channels
Repetitive workflow for every new release
How might we create a single destination for promotional tools that simplifies this process for artists all while improving the experience for fans?
Goals
Provide a centralized hub for all promotional needs and analytics
Create and automated flow for a hands off approach for artist and labels
Support scalability for artists at different career stages
Enable a customized feel to match artist branding
Insights
Promotion is time-sensitive: the earlier artists can share pre-save links, the more time fans have to pre-save
Customization equals credibility: artists want pages that reflect their brand, not generic templates.
Fans want fewer clicks: every extra decision point reduces conversion (pre-saves, streams, merch).
Existing tools solve one problem at a time: artists often juggle 3-5 platforms per release.
