Experience
Product Designer, Vydia, 2023 - 2025
Led the design and consolidation of Artist Microsites, a sticky, high-engagement feature used as an artist’s primary link-in-bio destination. Designed both the fan-facing microsites and the internal system used to create them, including a drag-and-drop page builder, FTUI, and analytics dashboards. Currently in use by 1000+ artists.
Overhauled the content upload flow to incorporate Apple Music’s new required fields. Re-organized inputs in a more intuitive way to reduce drop-off and ultimately minimized time spent on upload flow by 8%.
Served as design lead for Tech Services, partnering directly with high-priority enterprise clients to deliver white-labeled versions of the platform. Designed and maintained 50+ branded instances, balancing client customization with platform consistency, scalability, and usability.
Collaborated closely with cross-functional teams to create product guides, notification emails, and in-product marketing alerts. Additionally assisted the physical distribution team to create physical and digital assets for chart-topping artists. This included social media assets, marketing stickers for vinyl record sleeves, text layouts for CD and Vinyl inserts, and marketing mockups.
Visual Designer, Crown Staple & Supply, 2021 - 2023
Led visual and brand development for Crown Protective, a newly launched PPE-focused company, creating a complete logo system and full suite of marketing materials. Designed and launched a Shopify e-commerce website, driving an 11% increase in PPE sales within three months of launch.
Produced a wide range of marketing assets from informational brochures to engaging and on-brand email campaigns to drive sales initiatives.
Designed print and digital catalog spreads that effectively showcased products, supported sales goals, and maintained brand identity.
Developed eye-catching and functional packaging solutions aligned with brand identity and product specs.
UX Designer, Media Mash, 2020 - 2021
Redesigned the interface for a B2B desktop video conferencing platform to improve usability and visual consistency
Developed high-fidelity mockups and a clickable prototype using Figma to support user testing and developer handoff
Graphic Design Intern, Blue Circle Marketing, 2019 - 2020
Updated and refined logos to align with brand guidelines
Optimized web layouts for improved usability and visual appeal
Designed promotional print materials, including brochures and business cards, to support marketing efforts
Education
B.A. in Communication Arts with concentration in Visual Communication Design, Ramapo College of New Jersey, May 2020
Tau Sigma National Honor Society
Skills
Product: Figma, FigJam, Sketch
Adobe Suite: Photoshop, Illustrator, InDesign, Lightroom
Web: WordPress, Shopify, HTML/CSS, Lottie Animations
Personal Qualities
Creative and innovative thinker with a keen eye for aesthetics.
Designs with an empathy first mentality.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.