Experience
Product Designer, Vydia, 2023 - 2025
Enhanced the experience and usability of the product by prioritizing user needs, designing new flows and updating existing ones.
Supported consistent visual design across all brand touchpoints weather physical or digital to maintain a cohesive brand experience.
Regularly meet with stakeholders to gather feedback and align on goals, ensuring new features are designed to meet both user needs and business objectives.
Collaborated closely with cross-functional teams to create product guides, marketing emails, artist assets, and social media graphics.
Visual Designer, Crown Staple & Supply, 2021 - 2023
Designed and developed responsive websites with a focus on user experience, brand consistency, and performance optimization.
Created visually engaging and on-brand email campaigns to support marketing initiatives and drive sales inituitives.
Designed print and digital catalog spreads that effectively showcased products, supported sales goals, and maintained brand identity.
Developed eye-catching and functional packaging solutions aligned with brand identity and product requirements.
Produced a wide range of marketing assets from social media graphics to brochures.
UX Designer, Media Mash, 2020 - 2021
Redesigned the interface for a B2B desktop video conferencing platform to improve usability and visual consistency
Developed high-fidelity mockups and a clickable prototype using Figma to support user testing and developer handoff
Graphic Design Intern, Blue Circle Marketing, 2019 - 2020
Updated and refined logos to align with brand guidelines
Optimized web layouts for improved usability and visual appeal
Designed promotional print materials, including brochures and business cards, to support marketing efforts
Education
B.A. in Communication Arts with concentration in Visual Communication Design, Ramapo College of New Jersey, May 2020
Tau Sigma National Honor Society
Skills
Personal Qualities
Creative and innovative thinker with a keen eye for aesthetics.
Designs with an empathy first mentality.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.