E-Commerce Site

Design and development for Crown Protective’s new e-com platform.

Role

Design Lead

Industry

Health & Saftey

Company

Crown Protective

Overview

During the COVID-19 pandemic, the demand for disposable gloves and personal protective equipment (PPE) increased exponentially. Crown Staple and Supply started an offshoot company called Crown Protective Products to distribute PPE. They now needed a streamlined e-commerce experience that could support both individual consumers and large business buyers under high-stress, time-sensitive conditions.

The primary challenge was complexity: disposable gloves appear similar at first glance, but subtle differences such as material, thickness, texture, size, and intended use are critical to customers. The website needed to make these distinctions immediately clear so users could confidently find the exact product they needed as simply as possible.

Problem

Crown Protective digital footprint was starting from zero so we had to develop their brand identity and build trust in a time when there were a lot of fraud distributors popping up.

For healthcare workers, facilities managers, and procurement teams, choosing the wrong glove could be an issue of safety. Clarity, speed, and trust were top priorities.

Goals

Design and build an e-com platform to support rapid growth in PPE demand to serve both B2C and B2B customers
Site should have clear categories and filtering
Help customers understand subtle product differences without jargon

Outcome

Clear Product Categorization

Products were organized by high-level yet simple categories. This allowed users to narrow their options early without needing to know the exact glove they were looking for at the start.

Added a “Resources” tab clearly in the top nav so users don’t have to search for answers.

Comprehensive Filtering System

Filtering became the backbone of the experience. Filters were: