Conceptual Brand

Created a conceptual brand and line of products. Designed inner and outer packaging for full set of luxury, upscale sunscreen. A product that could fit in on the shelves of Whole Foods or Target.

Using a combination of unique colors, visually interesting patterns, and simple logo and font to create a attainable yet luxurious feeling product.

Each individual product got it’s own color palette and pattern. This became the foundation for the packaging design. The large white space on the front of the box made the product look expensive while the pops of color made it feel modern.